How to advertise to Gen Z: a quick guide based on Australian market research

Are you looking to better understand how to advertise to Gen Z in Australia? If so, you are not alone. Marketers around the world are trying to understand this rapidly growing demographic and how to appeal to them.

We have put these quick tips on how to advertise to Gen Z in Australia based on market research:

Use social media platforms that are popular with Gen Z

When it comes to social media, Gen Z is most active on Instagram and Snapchat. This is where you should focus your attention when creating social media content.
Keep your content short and to the point

Gen Z has a very short attention span, so your content needs to be concise and to the point. This doesn’t mean that your content can’t be creative, but it should be easy to consume.
Use humour in your advertising

Gen Z loves to laugh, so don’t be afraid to use humour in your advertising. Just make sure that your humour is appropriate and doesn’t come across as offensive.
Be authentic

Gen Z can spot inauthenticity from a mile away, so make sure that your advertising is genuine. Be transparent about who you are and what you stand for.
Be inclusive

Inclusion is important to Gen Z, so make sure that your advertising is representative of the diversity of Australia. This includes diversity of race, ethnicity, religion, and sexual orientation.