What Business Owners Need to Know About Video Production in 2023?

Are you looking to get ahead of the competition and create engaging and informative video content for your business in 2023? Learn the latest video production trends for 2023 to stay ahead of the curve.

You need to know about the latest video production trends that are set to take the business world by storm. 

Here are the latest trends that business owners need to know about video production in 2023:

1. 4K and 8K video becoming more common: 4K and 8K video are becoming more and more common, as they offer a higher level of detail and quality. This trend is likely to continue in the coming years.
2. Use of drone footage: Drone footage is becoming increasingly popular in video production, as it offers a unique perspective that can’t be achieved with traditional cameras. 
3. Augmented Reality Will Be Used More in Videos: Augmented reality (AR) is a technology that allows you to superimpose computer-generated images onto real-world objects. AR is set to become more popular in video production in 2023 as it can be used to create interactive and engaging video content. For example, you could use AR to create a virtual tour of your business or product.
4. More use of artificial intelligence (AI) and machine learning: AI will play a bigger role in video production.  AI can be used to create videos that are more personalized and tailored to each viewer.
5. More use of 360-degree and virtual reality (VR) technology: 360-degree and VR technology will continue to grow in popularity and be used more in video production. This technology allows viewers to be fully immersed in a video, and it can be used to create interactive and engaging content.
6. More focus on user-generated content (UGC): UGC is any content that’s created by users, rather than by professional content creators. This type of content is often more relatable and authentic, and it’s growing in popularity. Many businesses are now incorporating UGC into their marketing campaigns and videos.
7. More use of live-streaming: Live-streaming is a great way to connect with viewers in real-time. It’s also becoming more popular as a way to share video content. Many social media platforms now offer live-streaming capabilities, and more businesses are using live-streaming to share behind-the-scenes content, product launches, and more.
8. More use of social media platforms: Social media platforms will continue to be a major source of video content. YouTube, Facebook, and Instagram are being used more and more for video production. This trend is likely to continue, so it’s important to make sure your video content is optimized for these platforms.
9. More focus on storytelling: Storytelling is an important part of video production, and it’s something that will continue to be a trend in 2023. Videos that tell a story are more likely to engage and connect with viewers.
10. More use of customer testimonials: Customer testimonials are an effective way to show the impact of your products or services. In 2023, we expect to see more businesses using customer testimonials in their videos. If you’re thinking about using customer testimonials in your videos, be sure to get permission from the customer beforehand.
11. More focus on video SEO: Video SEO is the process of optimizing your videos for search engines. This is important because it can help your videos rank higher in search results, which can lead to more views. If you’re not already using video SEO, now is the time to start.
12. More use of explainer videos: Explainer videos are a great way to explain your products or services in a simple and concise way. In 2023, we expect to see more businesses using explainer videos to communicate with their audiences.
13. More focus on brand identity: Your brand identity is how your business is perceived by others. In 2023, we expect to see more businesses using video to communicate their brand identity. 

These are just some of the video production trends we expect to see in 2023. 

At Senuelo we are always looking for new trends and want to give our partners a different perspective of communication for their brand. Some of our latest works that achieve great results for our clients:

As a business owner, it’s important to stay up-to-date on these trends so you can make the most informed decisions about your video content. Keep these video production trends in mind for 2023 and beyond to ensure that your business stays relevant and ahead of the curve.

We’d love to chat with you about how to flip your marketing on its head so you can stand out from the crowd and show people your brand from a different perspective.