Build a more intimate relationship between StudyAdelaide and international students.
How could we make potential offshore international students feel the greatness of life as a student in Adelaide?
The strategy supporting the creative of the campaign was developed by our team with strong consideration of target audiences and their main cultural characteristics.
Senuelo created a series of videos featuring StudyAdelaide ambassadors as main characters.
The campaign showed potential students how their days would be if they chose Adelaide as their next study destination.
Ambassadors provided advice, showed a day in their lives and introduced StudyAdelaide’s team as the first group of people to welcome students into the city and as a group of people that help when transitioning from home to South Australia.
This Digital Social Media campaign supported StudyAdelaide in its commitment to be perceived as an open, multicultural, friendly, fun, and trustworthy organisation.
Landing page visits
11M+ video views on YouTube.
400K+ engagement, Reach of 9M+.