EQUALS International Web Development
EQUALS International is an Australian education provider that offers support and values-based learning to students from all over the world. With a strong focus on cultivating human potential. EQUALS strives for a world where everyone is treated equally. They work to promote equality through education and advocacy and hope to create a more just and equitable world for everyone.
Equals International needed to redevelop its website. They wanted to acquire a fresher look to engage all visitors with a focus on students.They also needed to improve the website's usability and functionality. When redesigning the website we had to:
- Make sure the website's design is responsive. This means that it would look good on all devices, from phones to tablets to laptops.
- Pay attention to the website's navigation. Make sure it is easy for current and potential students to find what they are looking for.
- Use high-quality images and videos. This would help to make your website more engaging and visually appealing.
- Make sure the website's content is well-written and relevant. This helps to keep visitors engaged and coming back for more.
- Test the website before launching it to ensure that everything is working properly and there are no glitches.
To achieve EQUALS objective, we gathered our elite team of designers and developers and came up with a seven staged process with two main goals: 1) Create a better and engaging user experience that encourages visitors to stay longer, find the information searched in an easy manner and sense a smooth experience in every action made within the website, and 2) Rank the webpage the highest possible in Google using SEO as the main mean.
The 7 stages were: Exploration and Discovery, Concept Development, Written content revision, adaptation, and SEO ready, UX/UI Design & Wireframing, Mock-up & Prototyping, Front and Backend Development, Setting up and configuration with an optional ongoing stage of maintenance, update, hosting, and improvement.
These were the results:
The result of this journey was a modern, user friendly, practical, responsive website which represents EQUALS brand and values with an improved website's usability and accessibility.